Practice Fragment Shot

Inspiration

0:19 to 0:23

Fast Shutter effect

Fragmented Practice Shots

DigiPak Shots

Here are some photos of ideas for our Digipak covers

Kanye West

The Facts:

Name: Kanye Omari West

Born: 8th June 1977

Labels: G.O.O.D  Music, Roc-a-fella, Def Jam

"His style of production originally used pitched-up vocal samples from soul songs incorporated with his own drums and instruments. However, subsequent productions saw him broadening his musical palette and expressing influences encompassing '70s R&B, baroque pop, trip hop, arena rock, folk, alternative, electronica, synth-pop, and classical music."

Looks: He is most famous for wearing 'shutter sunglasses' this is how his style rapidly grew and is now known not only for his music but sense of style.

His albums:

• The College Dropout (2004)
• Late Registration (2005)
• Graduation (2007)
• 808s & Heartbreak (2008)
• My Beautiful Dark Twisted Fantasy (2010)
• Watch the Throne (2011) (with Jay-Z)

Values:

He was very much a family man. When his mother passed in 2007 he was very distraught. He also believes in God and is very passionate about that.

Target Audience:

I believe Kanye has a very wide audience that being from 14-25 both males and females.

Videos:

All this videos vary in style. Most commonly they feature girls in very little clothes which complies with the Voyeurism theory which we plan to include in our video. Some are very centred around him both performance and narrative which we are going incorporate into our videos.

information source: Wikipedia.

Theorists

In our music video we are going to use many of the media theorists. As media changes so does all these theories however we have many theories which relate to our chosen song such as Voyeurism this is when it seems to be filmed through a 'males perception' of how life should be objectifying women in many different ways, this satisfys the sexual male mind. This will be shown in our video as we are using fragmented body parts such as the mouth, legs and eyes. Using shots such as close ups and mid shots allow us to see a specific object, in this case being women which falls into the conventions of Voyeurism. The use of high heels and make up has very strong sexual connotations and is therefore part of the voyeurist idea. Our video uses voyeurism in scenes when the female models are walking up and down the catwalk wearing heels, focusing on certain parts of their body creating an ideal image typical of the genre our music video is. We also are including a scene when models are getting ready and our old model is crying it is into a mirror, which is a typical convention of voyeurism. Voyeurism is appropriate for our genre, as found in our research and we discovered that sexually objectifying women is a key convention of the R&B and hip hop genre.


The video is also narrative and performance, the non linear narrative aspect encourages multiple viewings because it interests the audience and makes them want to watch it again to realise what it is really about, by using the correct mis-en-scene we will create authencity of storyline making it believable and appropriate to the song. The performance aspect of the video makes the artist look credible and like they have genuine talent. Our video used slight intertextuality as the narrative is inspired by the film Black Swan, but there is no straight links to other media texts.

Original Storyboards

This is are initial ideas. We will be adding pictures in the background to make this look more realistic and profession. We also are going to add logos such as the barcode and the record labels.

Levan Test Shots

Here is a picture of me to practice a shot for our video.

Here are some pictures of the dance Levan will be performing in our video. We wanted to incoporate 

street dancing into our video as this is a typical convention of the RnB and Hip Hop genre. We wanted to focus on both the performance and the storyline as aposed to one or the other. This focuses on not just the artists image but real life events.

Production Schedule

29th September: Film with levan and see how much choreography we have. Already done twenty seconds. Target- One minute.

3rd October - Practice lip syncing video and practice shots such as mid shots, close ups and long cuts.

6th October - Blog, create action plan for next few days. Aim to recruit models next week.

11th October - Practice filming drum, heel, catwalk and fragmented scenes of our videos.

13th October -  (Evening) Film levan in location.

14th October - Models film on location.

18th October -

20th October -

How Hip Hop Changed the World

http://www.channel4.com/programmes/how-hip-hop-changed-the-world


There was recently a program on channel 4 on how 'hip hop changed the world' this is a significant event in history and in music as black and white people were divided in the past. In todays society highlighting hip-hop’s birth and early development in the 1970s, followed by its growth in the 80s and shift which saw artists battling for mainstream recognition against the pop industry while addressing issues such as gang violence, misogyny and censorship and racism, before moving onwards to the conquering of corporate America in the 90s and continuing to conquer the world today.


They concluded with the final change of the world which was having a black president and ultimately changing society and making equality prominent in todays world thus making Hip Hop available to all walks of life and making it acceptable making not just Hip Hop but RnB one of the greatest loved genres amongst young adults.

Octobers Events

Black History Month: This month is black history month which is a prominent month in history for the genres we are working in. This is a recognition to celebrate Caribbean and African heritage.


Filming: We booked a studio to which me and Mel filmed Levan dancing for our music video.