The backing track sound element is repetitive therefore very catchy and makes it easier for the listener to pick up the words in comparison to a song with a slower tempo which makes the video accessible to different audiences that may not of liked the genre normally. The colours are soft and constant through the whole video which is more pleasing to the eye and gives off a postive effect making the audience want to watch.
The chrous is the main focus, typical of any song this is shown as the chrous is much louder and faster than the verses.
I think the message of the song is very direct, suggesting relationships which is typical of this genre of music and is common throughout many of Rihannas songs.
The chrous is the main focus, typical of any song this is shown as the chrous is much louder and faster than the verses.
I think the message of the song is very direct, suggesting relationships which is typical of this genre of music and is common throughout many of Rihannas songs.
Kanye West - Runaway.
The video first starts with diegetic sound of Kanye the artist of the song getting out of his seat and walking towards the camera. This gives him power showing that he is the main subject in the video. The colours are very clean and soft throughout the video. The shots are very basic as they are made up of three scenes. Kanye West:
The Ballet dancers
And the table of people.
This video starts of with speech in comparison to the other two videos. This is doesn't fall in convention of the typical music video as this video, although modern is in black and white which suggested the opposite opinions between the couple in the video. The sound element is very slow which may not appeal to a wider audience in comparision to Rihannas video. This song portrays a narrative about an ordinary day for a couple in a role reversal which is incorporated with the lyrics. I believe the target audience is ones who can relate to the situation, if they have been in one before and fans of Beyonces music.
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