Our main front cover

Levan was included as he was part of our performance

CD cover

Kwame - Main performer

Models - legs were a main feature in our video

Back cover - model behaviour

Print Products - Digipak Draft

These were initial ideas. We felt this looked like it was aimed at a younger audience which wasn't our intention.

Poster Research/Inspiration

Shots From Our Fragmented Shots

Naomi

Storyline

Scene one - models getting ready for casting backstage
shots - hair, makeup, getting dressed, heels, clothes (fragmented shots)

Scene two - Director walks and places casting list called 'masterplan' on the wall.

Scene three - Models rush in their heels to see cast list names. excitement/disappointment in the air, new model is congratulated, old model stands and stares blankly at her - turns her back and walks away, can hear tick tock of her heels against the corridor floor.

Shot one - one model girl wearing read lipstick shouts through megaphone "all the models to the floor right now" and drum with glitter vibrating on surface. - fast shutter effect. 

clips - Kanye Performance

scene four - models walking down catwalk, catwalk shots from different angles.


clips - Kanye Performance

scene five - flash forward to new model dressed in white owning the catwalk.retrospective photography; flash backs of old model being head of her game, dressed in black and owning the show. 

Scene six - old model smiling and laughing in her hayday wearing red lipstickwith pearls wrapped around her fingers which morphs (Edit technique - crosscut) into a hand full of pills and the present scenraio.


Scene seven - MODEL BEHAVIOUR SHOTS - model reading elle/vogue backstage.

Scene eight - Levan streetdance performance

Middle:

Scene nine - MODEL BEHAVIOUR SHOTS - Model walking eating hamburger and walking down catwalk. Cheeky.

Scene ten - Model crying in a mirror (present day old model) walks out of casting onto street to off licence to buy bottle of whisky. Hood up, going to drown sorrows in a bottle.

MAJOR ENDING:

Scene eleven - stands on street corner. flashforward to new model laughing and joking with models backstage.

scene twelve - walks down catwalk drunk and tears streamingg down face, dirty and muddy, collapses at end of stage.

Lip Syncing Test Shot

DigiPak Draft

Here is one of the drafts of our Digipak we asked for feedback and most of them said that the italics on the left hand corner were very hard to read. We were hoping to find some kind of solution to this such as adding a background to make it clearer or trying different fonts.

Here we tried with a faded background and the font a little clearer but not much and we felt this just didn't fit in with our front cover as a whole.

We wanted to add a bar code and the label Kanye West is signed to, to make it more realistic. We feel we should move then label icon as this is not very clear and very hard to read in the bottom right hand corner.

Here i feel that the sign is much more clearer i feel and look more professional.

Questionaire Feedback

To test the target audeince for both we will carry out a questionnaire on ten members of the class...

The questions we have included are:

-Age
1 x 21-25 year old
2 x 18-20 year olds
6 x 15-17 year olds

-Gender
8 x female
2 x male

-Do you like R&B music?
5 x yes
5 x no

-Do you think R&B music is aimed at men or women?
4 x men
3 x both
3 x women

-Do you like Kanye West
7 x no
3 x yes

-What is your favourite Kanye West music video?
2 x stronger
1x touch the sky

-Would you expect to see him in his videos?
10 x yes

-What do you think is Kanye West's strongest icon?
1 x coats
5 x sunglasses
1 x teeth

Practice Fragment Shot

Inspiration

0:19 to 0:23

Fast Shutter effect

Fragmented Practice Shots

DigiPak Shots

Here are some photos of ideas for our Digipak covers

Kanye West

The Facts:

Name: Kanye Omari West

Born: 8th June 1977

Labels: G.O.O.D  Music, Roc-a-fella, Def Jam

"His style of production originally used pitched-up vocal samples from soul songs incorporated with his own drums and instruments. However, subsequent productions saw him broadening his musical palette and expressing influences encompassing '70s R&B, baroque pop, trip hop, arena rock, folk, alternative, electronica, synth-pop, and classical music."

Looks: He is most famous for wearing 'shutter sunglasses' this is how his style rapidly grew and is now known not only for his music but sense of style.

His albums:

• The College Dropout (2004)
• Late Registration (2005)
• Graduation (2007)
• 808s & Heartbreak (2008)
• My Beautiful Dark Twisted Fantasy (2010)
• Watch the Throne (2011) (with Jay-Z)

Values:

He was very much a family man. When his mother passed in 2007 he was very distraught. He also believes in God and is very passionate about that.

Target Audience:

I believe Kanye has a very wide audience that being from 14-25 both males and females.

Videos:

All this videos vary in style. Most commonly they feature girls in very little clothes which complies with the Voyeurism theory which we plan to include in our video. Some are very centred around him both performance and narrative which we are going incorporate into our videos.

information source: Wikipedia.

Theorists

In our music video we are going to use many of the media theorists. As media changes so does all these theories however we have many theories which relate to our chosen song such as Voyeurism this is when it seems to be filmed through a 'males perception' of how life should be objectifying women in many different ways, this satisfys the sexual male mind. This will be shown in our video as we are using fragmented body parts such as the mouth, legs and eyes. Using shots such as close ups and mid shots allow us to see a specific object, in this case being women which falls into the conventions of Voyeurism. The use of high heels and make up has very strong sexual connotations and is therefore part of the voyeurist idea. Our video uses voyeurism in scenes when the female models are walking up and down the catwalk wearing heels, focusing on certain parts of their body creating an ideal image typical of the genre our music video is. We also are including a scene when models are getting ready and our old model is crying it is into a mirror, which is a typical convention of voyeurism. Voyeurism is appropriate for our genre, as found in our research and we discovered that sexually objectifying women is a key convention of the R&B and hip hop genre.


The video is also narrative and performance, the non linear narrative aspect encourages multiple viewings because it interests the audience and makes them want to watch it again to realise what it is really about, by using the correct mis-en-scene we will create authencity of storyline making it believable and appropriate to the song. The performance aspect of the video makes the artist look credible and like they have genuine talent. Our video used slight intertextuality as the narrative is inspired by the film Black Swan, but there is no straight links to other media texts.

Original Storyboards

This is are initial ideas. We will be adding pictures in the background to make this look more realistic and profession. We also are going to add logos such as the barcode and the record labels.

Levan Test Shots

Here is a picture of me to practice a shot for our video.

Here are some pictures of the dance Levan will be performing in our video. We wanted to incoporate 

street dancing into our video as this is a typical convention of the RnB and Hip Hop genre. We wanted to focus on both the performance and the storyline as aposed to one or the other. This focuses on not just the artists image but real life events.